Bad Behavior partnered with Benefit Cosmetics to produce high-quality, high-volume TikTok content for global markets. The collaboration resulted in approximately 30 videos per month, featuring 2-4 distinct storylines that aligned with Benefit’s global content strategy and TikTok trends.

Quick hits:

• 30 videos/month supporting organic TikTok channels
• 2-4 distinct storylines per month (relatable moments, lo-fi humor, and product focus)
• Global reach with high engagement across multiple markets

We collaborated with beauty creators to craft relatable, trend-aligned TikTok content, blending “lo-fi” humor and polished storytelling. By maintaining consistent quality and leveraging TikTok trends, we ensured Benefit Cosmetics stayed engaging, on-brand, and globally relevant.

Benefit Cosmetics hired Bad Behavior to handle short form content production for their 2024 Global Influencer Event in New Orleans during Mardi Gras. 

Over the course of 4 days our team created 50x unique assets in real-time for TikTok and Instagram. With our flexible production and fast delivery times, we were able to have posts go live same-day across the brand’s global social channels.

TikTok content was concepted to feel native and consumed via the FYP, while Instagram content was more editorial and designed for the brand’s fans.

BetMGM brought Bad Behavior on to produce creator-led content for their owned social channels. The content strategy combines a mix of tentpole moments with evergreen content, with the latter relying on a custom wheel we made for the client.

Events we have captured:

• Thanksgiving Day NFL game in Detroit where we gave away sideline passes to local superfans.
• Duke vs UNC College Basketball game to ring in the legalization of sports betting in NC.
• A game of H.O.R.S.E. shot at MSG featuring Ariel Helwani and Jerry Ferrara 

Bad Behavior collaborated with CASETiFY as their outsourced content studio for short-form native social content. We captured content around CASETiFY’s brand collab with Spider-Man and their pop-up in Queens, NY. 

Quick hits:

• 4x unique content shoots
• 70k average views per video (all organic)
• 45% more shares than comments

We generated hype around CASETiFY's new Ultra Bounce case by taking to the streets on the drop date of the new iPhone 15 and challenging passersby to a custom game of 'heads up.' Then we had strangers model the brand’s new cross-body phone straps.

Clarks partnered with Bad Behavior to create content at their pop-up for their new ‘Coming up Roses’ collab by Martine Rose at the Concepts store in NYC.

Due to this strong collaboration, Clarks then tapped us again to create content geared towards female-led shoe silhouettes where we highlighted their partners, Danielle Cathari, Jorja Smith, and Aleali May.

We activated Jess Xu, an up-and-coming fashion creator, to interview women around the city asking their thoughts on the different collabs and silhouettes.

Bad Behavior owned creator-led content creation for Live Nation’s owned TikTok channel. Over 2023-24 we worked with a rotating roster of leading creators and personalities such as, Ari Elkins, Chelsea Briggs, Daniel Wall, Ruba’s World, and Taryn Delanie Smith, equating to 6-12 unique monthly assets.

Content was a combination of native interviews - split between high-profile red carpets and evergreen fan interactions – and talking-head with an emphasis on tastemaking and cultural breakdowns. Events we have at captured:

• NYC + LA Pride
• Beyonce Tour
• Governors Ball
• iHeartRadio Festival

Bad Behavior partnered with Paired, a relationship app, to drive brand awareness and boost app downloads by producing engaging, relationship-focused social media content. The collaboration focused on building a vibrant, interactive community on Paired’s social channels.

Quick hits:

• Consistent short-form content: Videos, reels, and stories tailored for couples
• Community growth: Increased interaction through comments, shares, and likes
• Brand alignment: High-quality content matched Paired’s voice and values

We created relatable, visually appealing content focusing on themes like communication tips, relationship advice, and fun couple activities. This strategy not only amplified Paired’s visibility but also fostered a loyal, engaged community that connected with the app's mission.

Pret A Manger teamed up with Bad Behavior to revamp its TikTok presence with engaging, authentic content. The campaign featured on-street interviews asking people to pronounce "Pret A Manger" and share coffee preferences, resulting in relatable and humorous videos.
Key highlights:

• Higher Engagement: Authentic, fun content resonated with viewers, boosting interaction.
• Stronger Brand Presence: Relatable videos humanized the Pret A Manger brand for TikTok audiences.
• Positive Feedback: Viewers loved the creativity and authenticity, enhancing Pret’s social image.

Our efforts successfully elevated Pret A Manger’s TikTok channel, making it more engaging and approachable.

Bad Behavior created a short-form content series for The SpringHill Company's TikTok channel. Our goal was to spotlight NYC’s diverse fashion and take to the streets to speak directly to the everyday people influencing fashion and culture around the globe.

We created 50+ unique assets and earned over 2M organic views!

Quick hits:

• Grew page following by 186%, from 7k to 20k
• Engagement rate over 11%
• 6+ seconds average watch time (per video)

A few examples of the content we captured included receiving tips on thrifting, interviewing designers, getting a look at exclusive luxury wear, and popping up at Fashion Week.